Best Practices for
Successful Content
Ideal Lengths
Short-form (10–60 sec):
Great for TikTok, Instagram Reels, and quick, snackable content
Standard Episodes (30–45 min):
Ideal for Spotify, Apple Podcasts, and YouTube
Long-form (60–90 min):
Best for YouTube and deep dives with a niche audience
Great for TikTok, Instagram Reels, and quick, snackable content
Standard Episodes (30–45 min):
Ideal for Spotify, Apple Podcasts, and YouTube
Long-form (60–90 min):
Best for YouTube and deep dives with a niche audience
Top Platforms for Distribution
Audio:
Spotify and Apple Podcasts
Video:
Long-form content on YouTube; short-form content on TikTok and Instagram Reels
Live Streaming:
Facebook Live, YouTube Live, and Twitch
Spotify and Apple Podcasts
Video:
Long-form content on YouTube; short-form content on TikTok and Instagram Reels
Live Streaming:
Facebook Live, YouTube Live, and Twitch
Best Times to Post
Audio Podcasts:
Tuesday–Thursday, 5-9 a.m. (commute hours)
YouTube Videos:
Wednesday + Sunday, 5-8 p.m.
TikTok + Instagram Reels:
Monday–Friday, 12-3 p.m. or 6-9 p.m.
Tuesday–Thursday, 5-9 a.m. (commute hours)
YouTube Videos:
Wednesday + Sunday, 5-8 p.m.
TikTok + Instagram Reels:
Monday–Friday, 12-3 p.m. or 6-9 p.m.
Going Viral Tips
- Hook your audience in the first 5 seconds
- Use eye-catching captions and thumbnails
- Post short clips (15–60 seconds) optimized for TikTok and Instagram
- Boost engagement with questions, polls, and comment replies
